As a young editor in a small business, I take on a variety of tasks that certainly extend beyond editorial work. Designing, marketing, audio recording, editing an app… nothing is off-limits! At first, this was a challenge—and to be honest, there are still days where I wonder if I really know what I’m doing outside my field of expertise—but I’ve learned (more or less) how to juggle non-editing roles even as an editor.
Marketing and Social Media
For me, going from editing to creating was easy; I have always loved to write stories and poems, so adapting my skills to compose marketing materials was hardly a stretch. After all, the goal is pretty much the same: captivate the reader. It makes little difference whether that’s through a solid opening chapter, a clever slogan, or a hilarious tweet. Of course, there are some considerations in marketing that you don’t find in creative writing: word count limits; cost per click; buzzwords; discounts; engagement via replies, likes, follows… But being an editor generally means you know your way around words. With practice (and a heavy reliance on performance stats), you’ll likely find writing blurbs, ads, and social media posts to be right up your alley.
Design and Content Creation
The bigger challenge for me is learning design. There are college-level programs dedicated to this skill, but I have never attended so much as a single class (hence the difficulties). Before COVID-19 struck, I was beginning to use Adobe InDesign, Photoshop, and Illustrator to make posters and book layouts with the help of our ACTUAL QUALIFIED design guy. But then, pandemic! I work from home and have neither my guide nor those programs. Luckily, he found me a solution: Canva. This user-friendly design tool has templates, images, and features that allow almost anyone to create an aesthetically pleasing design, so long as they have a basic understanding of technology and colour. As a landscape painter and long-time greeting-card-sketcher, I have been able to fashion some pretty nice posters and social media posts. I’ll have to wait to get back to the office to keep learning the InDesign layouts, though.
My recommendation for an editor looking to expand their role is to use what you know. I draw a lot from my personal life, especially in the marketing area. A few examples:
- Saw the movie Encanto on the weekend? Tweet about culture and diversity on the work Twitter.
- Playing an app with in-game purchases of outfits for your avatar? Suggest that feature when your company is building a free reading app and wants to find a way to increase profits.
- Celebrating Labour Day with a picnic? Snap a photo and post it on Instagram—yours and the work account. Followers love seeing more than just advertisements.
- Local library having a writing contest? Host a similar contest at the publishing agency where you work. (Check out DC Canada’s One Story a Day Writing Contest for Canadian kids in grades 1 to 6. Submissions close March 31st at 12 p.m. EST!)
Again and again, I come across events, people, or ideas in my daily life that can be applied to the marketing field. It could be a meme, an ad, or a painting. It could be a quote or a you-might-like-this-Instagram-personality suggestion on my personal account. Regardless, we are exposed to marketing and design constantly, especially in the Internet age. And we are all consumers, so by adding your editing skills to your knowledge of what the public wants, you can take on more functions within your company.
Finally, in terms of priorities, I try to work on a bit of everything each day. I usually start my morning by creating a quick social media design on Canva and posting it on Instagram, Twitter, Facebook, and sometimes Pinterest. Then I do some editing, write a blog post or newsletter, look over new submissions, and edit something else. Maybe I’ll work on a podcast episode or translate some books to French. Maybe I’ll spend an hour Googling childhood education centres and send them some emails about relevant products. This way, it’s easier to stay focused, especially when working from home for over two years—flipping back and forth between fields helps me hone my craft (writing, editing) while still engaging with the public (social media, emails) and learning something new every day (design, apps).
Many jobs within the publishing field require you to have a way with words and another skill—graphic design, marketing, sales, etc. Strictly speaking, as an editor taking on non-editing tasks, you’re already halfway there.
About the Author
Kara Cybanski is a PhD student in Spanish at the University of Ottawa and an editor/social media manager at DC Canada Education Publishing. She intends to become a professor of World Literatures and Cultures specializing in women’s/LGBTQ+ literature in Spain. Kara loves cats, hamburgers, diverse stories, and learning new languages, and hopes to be a celebrated author and professor someday.