Seminar: Effective Plain Language Writing with Moira White – June 1, In-Person

We are pleased to offer this one-day seminar in-person at the Ottawa Sheraton Hotel where continental breakfast and lunch will be provided.

Effective Plain Language Writing — a one-day workshop

Professional writing today must be concise, clear, and comprehensible — or it doesn’t get read. This means that writers must understand Plain Language principles and be able to apply them effectively.

This lively, hands-on workshop equips participants with the knowledge and skills they’ll need to write clearly for today’s fast-paced work environment. Each participant will receive a workbook full of explanations, exercises, and helpful references that is theirs to keep.

Learning Objectives

By the end of this seminar, participants will

  • understand the principles of Plain Language communication
  • know how to apply Plain Language techniques to communicate effectively
  • understand when and why to use Plain Language techniques
  • write clearly and concisely
  • have the chance to improve their writing in a supportive environment

Workshop Topics

  1. Understand communication today
    • Understand how people read today
    • Learn about the five Cs of Plain Language communication: conciseness, clarity, correctness, coherency, and consistency
    • Learn about encoding and decoding information
  2. Know your reader and purpose
    • Define your audience, purpose, and key issues
    • Plan your writing
    • Establish a writing process that brings results
  3. Words
    • Use concrete words to tell a story
    • Eliminate unnecessary words
    • Use the active voice when appropriate
    • Use active verbs to provide energy
  4. Sentences
    • Find the optimum length for readability
    • Use bullets for emphasis
    • Unpack embedded ideas
    • Use prepositional phrases to add only necessary information
  5. Paragraphs
    • Ensure there’s only one idea per paragraph
    • Use topic sentences effectively to guide readers
    • Make paragraphs coherent
  6. Document Design
    • Help readers find necessary information
    • Use white space and margins effectively
    • Understand the impact of fonts

About the Instructor

Moira Rayner White is an Ottawa-based editor, writer, and trainer. She has decades of experience in plain language editing, writing, and teaching for government and corporate clients. She has a Master’s degree in Social Policy and extensive experience editing documents so that they can be clearly understood by their intended audience.

Moira has specific training in plain language communication, copy editing, structural editing, stylistic editing, and proofreading. She has managed onsite production of reports in Canada, the United States, and Europe; has travelled across Canada with public consultations writing, editing, and producing reports; and has synthesized the work of multiple authors.

Moira is an honorary life member and past president of Editors’ Association of Canada. She is also a member of PLAIN (Plain Language Association International).

For more information please contact
Moira White, Ubiquitext Communications
Phone: 613-325-1486

In-Person Seminar Registration Fees

Member: $350 + tax
Non-member: $475 + tax

Not yet a member? Check out Editors Canada to see if membership is right for you.

Student Member Discount

Student members are eligible for a 50% discount on in-person and virtual seminars! Please contact us to receive your coupon code to apply at checkout.

Cancellation and Refund Policies

If Editors Ottawa-Gatineau cancels a seminar, we will refund your paid registration fee in full.

If you wish to cancel your registration, the following terms apply: You must send an email to to notify us that you are canceling your registration. If you cancel before registration closes (up to one week before the seminar) we will refund 50 percent of your paid registration fee. If you cancel after registration closes (within seven days of the seminar), no refund is possible.

Contact for all seminar registration and cancellation enquiries.

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